Natural Capitalism. Natural capital is a type of commodity capital that includes natural resources mined stored or produced by a company. Natural capitalism is about making small critical choices that can tip economic and social factors in positive ways.
Innovative companies are already doing just that. Natural capital refers to the resources and services provided by nature. What is natural capitalism.
Natural capitalism comprises four major shifts in business practices.
Natural capitalism suggests that the world is on the verge of a new industrial revolution one that promises to transform our fundamental notions about commerce and its role in shaping our future. Natural capitalism describes a future in which business and environmental interests increasingly overlap and in which businesses can better satisfy their customers needs increase profits and help solve environmental problems all at the same time. They re profiting and gaining decisive competitive advantage and their leaders and employees are feeling better about what they do too. The first involves dramatically increasing the productivity of natural resources by as much as 100 fold.
