Resource Based View Of Strategy. The resource based view theory revolves around a company s strategic resources which are the building blocks of business growth. Rather that studying external factors trends or deficiencies this method highlights what a company has its resources and defines an action framework based on it.
The resource based view is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage. Barney s 1991 article firm resources and sustained competitive advantage is widely cited as a pivotal work in the emergence of the resource based view. According to resource based theory organizations that own strategic resources have important competitive advantages over organizations that do not.
The resource based view theory revolves around a company s strategic resources which are the building blocks of business growth.
These types of resources create value for an organization and may become a sustainable competitive advantage. This paper reviews the literature of this position and the extent to which the rbv may be seen as a source of practical guidance for managers seeking competitive advantage and strategic success. Rbv proposes that firms are heterogeneous because they possess heterogeneous res. The resource based view rbv is a way of viewing the firm and in turn of approaching strategy.
