Resource Based View Vrio. To lead to a sustainable competitive advantage a resource or capability should be valuable rare inimitable there are no substitutes and possessed by the organization despite it being costly to imitate in terms of time or money or both. This vrio framework is the foundation for internal analysis.
A vrin vrio analysis of the company presents a resource based view of the on demand media streaming business and identifies the most significant resources and capabilities for sustainable competitive advantages. The vrio framework or vrio model is part of the resource based view rbv which is a perspective that examines the link between a company s internal characteristics and its performance. As netflix s strategies change so do the factors contributing to core competencies pertinent to the strategic planning process.
The resource based view rbv is a way of viewing the firm and in turn of approaching strategy.
This is the assumption of resource heterogeneity. Fundamentally this theory formulates the firm to be a bundle of resources. 1991 in his work firm resources and sustained competitive advantage where the author identified four attributes that firm s resources must possess in order to become a source of sustained competitive advantage. It is these resources and the way that they are combined which make firms different from one another.